No, it’s not misspelled. Maybe you have heard the term “gratitude to greatness”, or maybe you’ve even read the book by Burhan Uddin. At its core, it’s a business strategy. Or a life strategy. This word is a reminder that a small shift in mindset can have a profound impact on results. The practice of gratitude can infuse whatever you’re doing with a benign power that propels you forward. When you lead with gratitude you manifest things to be grateful for. It’s the best kind of vicious cycle. Try it.